The first generation of sites primarily gave only information but with the rise of sites the web has become increasingly interective. On this Web 2.0 it’s mostly the user produced the content . Web 3.0 is not totally different from the web we know now. It is in many respects continuation of existing techniques. Think of the so-called recommender systems that make a personal approach by a website possible. Amazon has clearly used this system for a long time now by offering their clients, products that other people with the same interest bought before then and on last.fm you can listen online to music that caters to your personal wishes by using smart systems.Important for sites like last.fm or Amazon is that a song or a book gets extra information added by the user. The web is more present but it will become less and less visible. The internet today more and more comfortable.
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